Morgan McKell: The Man, The Myth, The Marketer
Hi, my name is Morgan Mckell, founder of the Strategy Zoo.
I have been an entrepreneur for the last decade, and I began my journey with a cell phone repair company. This business of mine expanded into 14 locations in three different states. One of the biggest reasons for our success was the implementation of social media marketing. We started getting into online marketing by hiring a local company. When we were working with them, I had the pleasure of collaborating with a top-notch account manager, Makoa Scholes. After a while, we brought all of our marketing efforts in-house, but I continued to stay in touch with Makoa.
I eventually sold the cell phone repair company and decided to try a new business venture running a digital marketing agency. By that time, Makoa was a full-time freelancer, so we partnered up and co-founded the Monarch Social Brand in January 2019. We started by offering only PPC and videography services from my living room, just bootstrapping the entire thing. As things progressed, we found an office space in downtown Salt Lake City, continually striving to get more clients.
We had two locations, one in Salt Lake City, Utah, and the other in Pocatello, Idaho. We also expanded the services we provided. I was over sales and building the company's vision, and Makoa oversaw the creative side and fulfillment for the company as a whole.
This entrepreneurial journey has had its ups and downs. Finding the right people to hire and experiencing the growing pains of a brand new business has not been easy, not to mention the pandemic adding more stress to the entire ordeal. Despite all of the challenges we have faced, we did everything in our power to keep the company afloat.
These days, I am happy to say Monarch Social Brand was sold, and continues doing what it can to help other businesses with their digital marketing efforts.
Strategy Zoo 2024:
Strategy Zoo drives results through highly optimized marketing strategy campaigns. Often using custom professional videography, and beautifully designed websites. These are among the services that can bring your online business to the next level.
Search Engine Optimization
SEO is one of the most important aspects of any marketing strategy. You can put your heart and soul into a great business, but none of it matters unless you get noticed. How do people research products or make a purchase these days? By utilizing online search engines. At Strategy Zoo, we optimize your website by using SEO strategies to get you ranked at the top of the page of any search engine using our strategic partners.
We will also perform a technical audit on your website to identify errors inhibiting Google from crawling your website and we continue to keep your website error-free. Next, we will focus on keyword research, identifying low competition keywords to boost your SEO ranking. As time goes on, we will find broader search terms. A competitive analysis comes next, where we identify these keywords, look at the websites ranked on the first page of a search, and gather data from these websites.
Finally, we come up with content creation, which is the bread and butter of any SEO campaign. It will increase your site's relevance to your target keywords, improve your internal linking, and curate original content in the form of blog posts. This process also includes getting backlinks from other sites to boost your brand's authority. Throughout this process, we will send you regular reports giving you the numbers, keyword rankings, and organic searches your website generates.
Marketing Videography Production
There are many ways to promote your business, but the tools that boost marketing efforts the most are commercial photography and videography. Online videos drive a large amount of traffic for businesses. Our expertise in this field can significantly impact your business. Strategy Zoo provides the following types of commercial videography for businesses:
● Commercial promo videos
● Explainer videos
● Training videos
● Videography and photography for social media
● Vlogs
Videos provide a way to present information in a quick and efficient manner. The best videos are engaging to the audience. In many instances, customers perceive videos as trustworthy sources of information because it is harder to disbelieve something you can see. Businesses need customer trust, engagement, and conversions. A social media marketing plan that includes content creation in the form of video content is a way your business can achieve all those things. We can publish these videos on any platform, such as YouTube, TikTok, and others.
Professional Website Design & Development
Every business needs a website, and we have the services to create and design your website in a way that increases your traffic.
Formatting and visual appeal can significantly influence a website's traffic. However, before we begin designing and developing your website, we will listen to your business goals and learn what your brand is all about. We believe the functionality of different pages and image creation on the website should reflect the style and professionalism of your brand. After we design it to your liking, we start the development process, the part where it transforms into a functional website.
After the development process is complete, you can view the website and give us your feedback. Once you are satisfied, we will publish your website, making it live on the internet. Next comes the content migration from your old site where we take a look at everything to ensure it is up to par. We will also perform security checks on your website and provide maintenance if something isn't working right.
A professional website is key to any business in this modern era. At Strategy Zoo, we will provide the best quality service in creating your website.
PPC Management Services
Pay-Per-Click, or ppc means that the advertiser only pays a fee every time someone clicks on an ad. PPC for small businesses is a fast and effective way of gaining brand awareness, but you may not have sufficient funds to distribute ads to anyone and everyone.
With our experienced ppc ad management services, we can bid on words that are relevant to your business, increasing the likelihood of a sale. That way, your advertising budget can be spent wisely and reach your target audience.
Create Engaging Social Media Content
We know how big social media is in the modern world, which is why we also focus on creating content for any social media platform. We begin by determining your target audience, the people looking for the products or services your business offers. Our professional social media content strategists will understand who needs what you have and create content that those people will find enticing.
You cannot start creating social media content without a plan. Our social media marketing professionals will identify the purpose your content needs to serve, which is the foundation of a content marketing strategy. Establishing your brand on social media is crucial. This helps cultivate your brand image, allowing your business to stand out to potential consumers. Video content is optimal for posting on social media because most people would rather watch a video than read. Video content tends to be engaging, entertaining, and informative, and it is a popular way to get your name out there.
You have probably heard the word hashtag before, but what does a hashtag do? For starters, hashtags can help advertisers keep track of conversations and make it easier to find things pertaining to a specific topic. However, a social media content strategist must discern which keywords and hashtags are most relevant to your business by conducting keyword research. Once the strategy and content are ready, we will start creating a posting schedule for all the appropriate platforms. Then the magic happens once your content is polished and officially published.
Your organic social media posts allow people who are already interested in your business to easily find you, which generates leads for your business. These leads are more likely to result in conversions if given the proper attention, so do not neglect them. From there, we track the content's performance and ensure we are going in the right direction for your business. Keep in mind that this is a process, and it takes time to see if we're going in the right direction. Avoid the temptation to change too many things at once if you don’t see the results you want instantaneously. To test or alter your business's social media content strategy, a professional will change one variable at a time until they can measure the impact of those changes.
The Challenges the Business/Market is Facing
The biggest challenge in the digital marketing world is that it is a rapidly changing environment, especially in the seo and social media realm. We have to adapt to these changes on a daily basis because the algorithms and platform requirements adjust over time. The rise of TikTok has changed the game altogether. Being adaptable is the biggest component to the digital marketing world. Staying up-to-date on the new trends and requirements is an absolute must. At Strategy Zoo, we are well informed about the latest trends and apply our knowledge to serve your business in the best way possible.
The Opportunities the Business/Market is Facing
Even though there are challenges in the digital marketing realm, there are also a lot of opportunities. The biggest opportunities right now include TikTok and YouTube shorts. These are the new areas to focus on if you want to get the biggest bang for your buck. Start now and get a free consultation. Ask us about our social media content creation, seo, and other digital marketing services so you can boost your online business.
