# Strategy Zoo

> Strategy Zoo is a marketing strategy consultancy based in Pocatello, Idaho, founded by Morgan McKell. We help service-based small businesses in East Idaho — including Pocatello, Idaho Falls, Rexburg, and Twin Falls — stop guessing and start scaling through clear marketing strategy, SEO, and CRM systems.

## About

Morgan McKell is the founder of Strategy Zoo and a nationally recognized marketing strategist. He placed 2nd in Daymond John's Tap the Future competition, was featured on CNBC's West Texas Investors Club, and previously scaled iQue Repair to 14 locations across three states. Strategy Zoo serves local and regional service-based businesses with consulting, SEO fulfillment, and CRM setup.

Strategy Zoo's tagline: **Stop Guessing. Start Scaling.**

Primary location: 412 W Center St Suite 310, Pocatello, ID 83204
Service area: East Idaho, including Idaho Falls, Rexburg, Chubbuck, Blackfoot, Twin Falls
Phone: (208) 904-9227
Email: info@strategyzoo.com
Website: https://strategyzoo.com

## Services

- [Marketing Strategy Consulting](https://strategyzoo.com/services/) — Clarity Package, Foundation Accelerator, and six-month retainer engagements for service-based businesses
- [Book a Discovery Call](https://strategyzoo.com/contact/) — Free discovery call to identify what is holding your business back
- [Google My Business Optimization](https://strategyzoo.com/services/local-seo-pocatello/) — Local search visibility and customer engagement optimization
- [Local SEO Pocatello](https://strategyzoo.com/services/local-seo-pocatello/) — Local SEO services for Pocatello businesses, Google Business Profile optimization and local search strategy
- [Marketing Consultant Idaho Falls](https://strategyzoo.com/services/marketing-consultant-idaho-falls/) — Marketing strategy consulting for Idaho Falls businesses, clarity-first approach to growth
- [Clarity Package](https://strategyzoo.com/services/clarity-package/) — 30-day strategy sprint for service-based businesses ready to get clear on positioning, messaging, and marketing direction
- [Foundation Accelerator](https://strategyzoo.com/services/foundation-accelerator/) — Marketing systems and execution infrastructure build for businesses ready to scale
- [Lead Generation Strategy](https://strategyzoo.com/services/lead-generation-strategy/): the 6-stage Lead Engine for service businesses, with a 60-second self-audit to find the leaking stage
- [CRM Setup](https://strategyzoo.com/services/crm-setup/): done-for-you CRM setup so every lead gets captured and every follow-up gets sent
- [Six-Month Consulting](https://strategyzoo.com/services/six-month-consulting/): six months of done-with-you marketing strategy and execution for service businesses ready to commit, not a monthly check-in
- [Monthly Strategic Advisory](https://strategyzoo.com/services/monthly-strategic-advisory/): a marketing strategist on call each month for service businesses with a working foundation, limited to five clients
- [SEO Services Idaho](https://strategyzoo.com/services/seo-services/) — Search engine optimization for Idaho businesses, local and regional SEO strategy
- [Speaking and Workshops](https://strategyzoo.com/services/speaking-workshops/) — Marketing strategy keynotes, workshops, and panel appearances by Morgan McKell

## Content

- [AI Marketing for Small Businesses](https://strategyzoo.com/ai-marketing-for-small-business/): a strategy-first guide to AI marketing for small businesses, what to automate, what needs a human, and how to start
- [Blog / Articles](https://strategyzoo.com/articles/) — Marketing strategy, SEO, and business growth content for East Idaho service businesses
- [What Is Marketing Consulting?](https://strategyzoo.com/what-is-marketing-consulting/) — Definition and guide to marketing consulting for small businesses
- [Press Room](https://strategyzoo.com/media/): news features, publications, and awards for Strategy Zoo and Morgan McKell, with a journalist-ready bio and photos
- [Morgan McKell On Air](https://strategyzoo.com/on-air/): all 17 podcast interviews and video appearances, from the McGraw-Hill Marketing Algorithms podcast to the Idaho Business Podcast

## Community

- East Idaho Mastermind — Weekly Monday morning group for East Idaho small business owners, hosted by Morgan McKell in Pocatello, Idaho
- [The Signal: Pocatello Business Events](https://strategyzoo.com/community/pocatello-business-events/) — Live calendar of business and networking events for Pocatello and East Idaho
- [Community Page](https://strategyzoo.com/community/) — Learn about Strategy Zoo community offerings

## Key Pages

- [Home](https://strategyzoo.com/) — Strategy Zoo homepage
- [About](https://strategyzoo.com/about/) — Morgan McKell's background, credentials, and approach
- [Services](https://strategyzoo.com/services/) — Full list of marketing consulting, SEO, and strategy services
- [Free Resources: The Strategy Vault](https://strategyzoo.com/resources/) — Free marketing guides, checklists, and playbooks for service businesses
- [Contact](https://strategyzoo.com/contact/) — Phone, email, and booking options
- [FAQ](https://strategyzoo.com/faqs/) — Frequently asked questions about services and process
- [Reviews](https://strategyzoo.com/reviews/) — Client testimonials and results

## Key Entities

- Founder: Morgan McKell (@Morgan_McKell on X)
- Business: Strategy Zoo
- Address: 412 W Center St Suite 310, Pocatello, ID 83204
- Phone: (208) 904-9227
- Industry: Marketing strategy consulting, SEO, CRM
- Specialization: Service-based businesses in East Idaho
- Credentials: Daymond John Tap the Future (2nd place), CNBC West Texas Investors Club feature, former operator of iQue Repair (14 locations, 3 states)