Southeast
Idaho's
Business
Starting Point
Every Pocatello business event, every local announcement, every resource an owner actually needs. One page. No digging. Curated weekly from downtown Pocatello.
This Week
On The Ground
Put It On The Signal
Workshop, mixer, class, or chamber night. If it helps a Southeast Idaho owner grow, it belongs here. Submitting takes about a minute and it is free. Get your event in front of the owners who actually check The Signal every week.
Business Resources
Not just a calendar. The links a Pocatello owner actually needs.
Workshops & Training
Local skill building from the SBDC, ISU, and chamber partners. Bookkeeping, marketing, hiring, the practical stuff that moves a small business.
Browse training →Networking Rooms
The standing weekly and monthly tables worth showing up to. Masterminds, mixers, and referral groups where local owners actually meet.
Start with the Mastermind →Chamber & Civic
The Greater Pocatello Chamber, Historic Downtown, and Portneuf Valley Development. Memberships, ribbon cuttings, and the contacts that open doors.
Open the Chamber →Funding & Grants
SBA loans, the city revolving fund, and regional capital programs. The unglamorous money most owners never go looking for.
Find funding →Economic Development
REDI and the Idaho Innovation Center. Incubator space, founder programs, and the slower moves that shape the region over the next year or two.
See what is building →Strategy Zoo Guides
Free playbooks for getting your marketing unstuck, straight from Strategy Zoo. No gate, no pitch.
Read the guides →The Signal keeps Strategy Zoo locked to business. For community events, nonprofits, and everything else happening across East Idaho, that is our broader platform.
Morgan McKell // FounderBuilt From A Desk In The Gate City.
Figuring out what is happening in Pocatello business in any given week takes eleven open tabs and a lot of patience. The Chamber calendar. Historic Downtown. The Journal. Eventbrite. A few Facebook groups you forgot you joined. And you still miss things.
I have been building and advising businesses here for over a decade. I founded a brick and mortar tech company and scaled it to 14 locations across three states, then built and sold a marketing agency in 2023. Now I run Strategy Zoo from downtown Pocatello, host the East Idaho Mastermind on Monday mornings, and serve as Senior Community Director at Connect Idaho. The Signal is the resource I wished existed. One page, every business event, curated every Friday. It is free because an owner should not have to work this hard to know what is happening in their own town.