Morgan McKell. Marketing Strategist in Pocatello, Idaho.
Strategy Zoo is Morgan McKell’s marketing strategy practice in Pocatello. We build custom growth plans for service businesses that are done guessing. The work has been featured on CNBC, East Idaho News, and a few other places you can see on the press page.
About MORGAN MCKELL
From start-up entrepreneurship to shifting gears into digital marketing to the launch of Strategy Zoo…
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Bold -
Strategic -
Unapologetic
Morgan is relentless in helping business owners cut through the chaos and find clarity through proven strategy and consistent execution. He’s not your average marketer, he’s a legendary growth strategist who shoots you straight, ready to help you scale with precision, purpose, and the success you were built for. It’s time to think bigger. You in?
Morgan's Start in Entrepreneurship
Morgan’s business journey began in 2011 when he co-founded iQue Repair, a cell phone repair company in Salt Lake City. What started as a single location grew into a chain of 14 stores across 3 states by 2018, when he sold the business. That experience taught him more about business and himself than any textbook ever could.
Shifting Gears to Digital Marketing
The thing that grew that chain was marketing. After exiting the cell phone industry, Morgan pivoted into digital marketing and founded a results-driven agency that quickly gained recognition in Utah. During this time, he also launched The Monarch Social Podcast, where he shared digital marketing strategies, insights, and industry trends. The press features and interviews he’s picked up along the way are collected on the media page.
The Launch of Strategy Zoo
In 2023, Morgan took another bold leap by selling his agency to launch Strategy Zoo. This new venture brings together over a decade of entrepreneurial experience and marketing expertise to help businesses grow with clarity, confidence, and proven strategy. “The journey has been full of challenges, growth, and transformation, and I’m just getting started.” ~Morgan McKell
Why "Strategy Zoo"?
Marketing is a zoo. Content, email, paid ads, billboards, radio, TV, copywriting. There are so many facets that most owners end up overwhelmed, trying a little of everything and getting traction with none of it.
The name is the job description: bring strategy to the zoo. Marketing is a wild place when you don’t have a plan. It calms down fast when you do. That’s the work we do for service businesses across East Idaho.
How I Work
Straight answers, even when they sting
You’ll get my honest opinion, delivered in the most loving way I can manage. If your marketing is wrong, I’ll say so and show you why. Data doesn’t lie, and I won’t either.
Nothing goes out half-done
Every strategy I deliver gets real research, real hours, and everything I’ve learned in 15+ years of building businesses. I’ve run the 14-store chain. I’ve owned the agency. Nobody gets a template.
Foundations before tactics
I owned a full-scale agency, and I fell into the trap agencies fall into: we were great at video and ads, so clients got video and ads whether they needed them or not. Strategy Zoo is built to do the opposite. Messaging, positioning, and systems come first. Tactics only work after that.
I Practice What I Preach
At the end of 2025, my own website was getting 49 impressions a week. I did exactly what I tell clients to do: fix the foundations, tighten the structure, do the unglamorous SEO work. By June 2026 the same site was getting 5,186 impressions a week. Roughly 100x, with no ad spend.
"He produced results and helped us grow our business from a fledgling start up to a multi-million dollar acquisition by Verizon." Vinny Digirolamo, Google review