The STRATEGY Vault.
Download the tools that help high-level thinkers map the chaos, challenge assumptions, and build what others only imagine.
Not For EVERYONE
Just Those Who Get It
Free Marketing Guides and Tools for Idaho Business Owners
Every guide here comes from real work with service businesses in Pocatello and across East Idaho, the ones doing $100K to $2M who are tired of guessing. Download the one that fits where you are right now. If you want to get found when people ask AI for a recommendation, start with the checklist below, then look at our SEO services or the Foundation Accelerator when you are ready to put it to work.
The AI Visibility Checklist
Your customer used to Google "best [your trade] near me." Now they ask AI, and it hands back one name. Maybe three. Run the 12 checks and see where you stand. A lot of the local businesses I look at are missing several of these 12 visibility signals.
Get the Checklist
The 2026 Growth Kit
Two blueprints, one system. The Lead Engine Blueprint is the map: six stages and an 18-point scorecard that shows where to look first. The 12-Step Marketing Blueprint is the playbook: 12 steps and a one-page plan for the next move you choose. Fill in the scorecard, then plan your first move from your lowest score.
Get the Free Kit
Two Free AI Guides
2 guides, one download. How to brief one real job for the AI tool you already use and check what comes back, plus the AI terms everyone throws around in plain English. No code required.
The 12-Step Marketing Blueprint
12 steps from finding what's actually stuck to choosing your next move, with a finished example and a one-page plan you can fill in.
Infrastructure & System Setup
The systems and tools a service business needs behind the scenes so leads stop dying in an inbox.
Zero-Click Search: What You Need to Know
More searches end without a click every year. What that means for a local business in 2026, and what to do about it.
How to Build a Marketing System That Works
Stop running on random tactics. Here is how the pieces fit into one system that runs.
26 Key Marketing Insights
Lessons from 15+ years, 2 exits, and millions in revenue, so you do not learn them the expensive way.
8 Types of Agencies
Know what each kind of agency actually sells before you hand one your budget.
5 Simple Marketing Tactics
The 5 fundamentals every owner should be running: your Google Business Profile, social that does not burn you out, email, website and SEO basics, and local networking.
Creating Buzz
A 10-page plan for choosing where to show up and following up with the people who reply, with a worksheet to fill in.
Want All of It? One Form.
Everything free on this page lives behind one form. Fill it out once and the whole vault opens, plus anything I add later. You never fill out another form to grab the next one.
Open the VaultLooking for the paid guides and workbooks? See the Products page.
If you want help building this with me, start with the Clarity Package. If you want the systems built with you, that is the Foundation Accelerator.