The STRATEGY Vault.
Download the tools that help high-level thinkers map the chaos, challenge assumptions, and build what others only imagine.
Not For EVERYONE
Just Those Who Get It
Free Marketing Guides and Tools for Idaho Business Owners
Every guide here comes from real work with service businesses in Pocatello and across East Idaho, the ones doing $100K to $2M who are tired of guessing. Download the one that fits where you are right now. If you want to get found when people ask AI for a recommendation, start with the checklist below, then look at our SEO services or the Foundation Accelerator when you are ready to put it to work.
Want All of It? One Form.
Everything free on this page lives behind one form. Fill it out once and the whole vault opens, plus anything I add later. You never fill out another form to grab the next one.
Open the Vault
The AI Visibility Checklist
Your customer used to Google "best [your trade] near me." Now they ask AI, and it hands back one name. Maybe three. Run the 12 checks and see where you stand. Most owners score under 6 out of 12, and the gap is rarely where they think.
Get the Checklist
The 2026 Growth Kit
Two blueprints, one system. The Lead Engine Blueprint is the map: six stages and an 18-point scorecard that finds where you are leaking clients. The 10-Step Marketing Blueprint is the playbook: ten moves you can run this week. Score yourself in 10 minutes and know exactly where to start.
Get the Free Kit
The Fable Field Guides
2 guides, one download. The AI terms everyone throws around in plain English, plus how I would put Fable 5 to work in a real business. No code required.
The Marketing Strategy Blueprint
The 10-step plan for building marketing that actually runs, from offer to follow-up. The most-downloaded guide we have.
Infrastructure & System Setup
The systems and tools a service business needs behind the scenes so leads stop dying in an inbox.
Zero-Click Search: What You Need to Know
More searches end without a click every year. What that means for a local business in 2026, and what to do about it.
How to Build a Marketing System That Works
Stop running on random tactics. Here is how the pieces fit into one system that runs.
26 Key Marketing Insights
Lessons from 15+ years, 2 exits, and millions in revenue, so you do not learn them the expensive way.
8 Types of Agencies
Know what each kind of agency actually sells before you hand one your budget.
5 Simple Marketing Tactics
The 5 fundamentals every owner should be running: your Google Business Profile, social that does not burn you out, email, website and SEO basics, and local networking.
Creating the Buzz
The playbook for brand visibility and market presence. Stack low-cost, high-impact moves, press, podcasts, partnerships, until your business is impossible to ignore.
If you want help building this with me, start with the Clarity Package. If you want the systems built with you, that is the Foundation Accelerator.