Southeast
Idaho's
Business
Starting Point
Every Pocatello business event, every local announcement, every resource an owner actually needs. One page. No digging. Curated weekly from downtown Pocatello.
Why I Built This
Figuring out what's happening in Pocatello business in any given week takes 11 open tabs and a lot of patience. Chamber calendar. Historic Downtown events. Idaho State Journal. Eventbrite. Three Facebook groups. Two news stations. A couple newsletters you forgot you subscribed to. And you still miss things.
I've been building and advising businesses in Pocatello for over a decade. I founded a brick and mortar tech company and scaled it to 14 locations across three states before moving into consulting. I built and sold a digital marketing agency in 2023. Now I run Strategy Zoo from downtown Pocatello, host the East Idaho Mastermind every Monday morning, and serve as Senior Community Director at Connect Idaho. I'm in this community every day, and most of my week is spent with local owners trying to grow real companies.
The Signal is the resource I wished existed. One page, every event, every source worth knowing, curated every Friday from my desk in the Gate City. It's free because a Pocatello owner shouldn't have to work this hard to know what's happening in their own town. The weekly briefing lands Friday mornings. Morgan's Top Picks, the short list of what to actually pay attention to this week, is free for Strategy Zoo Insiders.
This Week
On The Ground
Morgan's
Top Picks
Every week, Morgan hand-picks the few things actually worth your time. Which event to hit, who to shake hands with, and what's flowing through town that nobody's talking about yet. Free for Strategy Zoo Insiders.
Every Source
Worth Checking
Questions
What is The Signal?
The Signal is a free weekly briefing on Southeast Idaho business. One page tracks every event, workshop, and networking opportunity for Pocatello, Chubbuck, Idaho Falls, and the surrounding area. Built for owners running real companies.
How often is it updated?
The event list refreshes multiple times a week as new sources publish. The curated Weekly Briefing goes out every Friday morning. Morgan's Top Picks update weekly.
Is it free?
Yes. Free to read, free to subscribe, free to submit an event. Strategy Zoo funds it because a well-informed local business community is good for everyone.
How do I submit an event?
Scroll to the Weekly Briefing form on this page, subscribe, then reply to any issue with your event. You can also email [email protected]. Events are reviewed before publishing.
Who's behind this?
Strategy Zoo, a Pocatello-based consultancy run by Morgan McKell. The Signal exists because figuring out what's happening in town shouldn't take eleven open tabs.