Strategy Zoo in the PRESS:
NEWS, Features
and Awards.

Morgan McKell and Strategy Zoo have been featured in national business outlets and local news for a psychology-backed approach to marketing strategy. Every feature below is real and linked. Writing a story? The bio and photo are yours to use.

The Short Version, for Journalists and Hosts

Morgan McKell is the founder of Strategy Zoo, a marketing strategy and business consulting firm in Pocatello, Idaho. Over 15+ years he helped scale iQue Repair from 2 stores to 14 locations, ran and sold a marketing agency, and appeared on CNBC's West Texas Investors Club. Today he runs Strategy Zoo, leads Connect Idaho and the East Idaho Mastermind, and was named Best Marketer in Pocatello in 2024.

Need a quote about small business marketing, Idaho entrepreneurship, or how AI is changing the way customers find local businesses? He answers his own email: [email protected]. The bio and photo on this page are yours to use.

Favorite Press PICKS

East Idaho News New networking group helps businesses thrive Lisa Lete on the mastermind and networking groups Morgan builds across Southeast Idaho, and why local businesses grow faster together. U.S. Business News Empowering Businesses: How Strategy Zoo Is Revolutionizing Marketing A national feature on the Strategy Zoo approach: strategy first, tactics second. Best of Best Review Best Marketer in Pocatello, 2024 Awarded in Morgan's first year living in Pocatello, which made it mean more. Bold Journey Life Lessons, Legacy, and Downtown Pocatello The most personal interview of the set. Life lessons, leadership, and legacy. Marketing Algorithms (McGraw-Hill) Marketing strategy and leadership, with Shane Hunt Recorded with the business dean who now serves as President of Cameron University. Academic rigor meets real-world application. Idaho Business Podcast Lessons from the Trenches: Marketing, Mistakes and Momentum With Spencer Ward, recorded locally in Southeast Idaho.

Publications and WRITTEN PRESS

Voyage UtahHidden Gems: Meet Morgan McKell of Strategy Zoo Voyage UtahMeet Morgan McKell of Monarch Social Bold JourneyMeet Morgan McKell Canvas RebelMeet Morgan McKell Canvas RebelMeet Morgan McKell, Part 2 Canvas RebelMeet Morgan McKell, Part 3 Digital JournalStrategy Zoo Expands Marketing Consulting CB HeraldFrom Chaos to Clarity: Morgan McKell on Building Business Community in East Idaho

Features and AWARDS

Morgan McKell with Rooster McConaughey and Butch Gilliam of CNBC's West Texas Investors Club

CNBC, West Texas Investors Club. Morgan pitched iQue Repair to Rooster McConaughey and Butch Gilliam on national television, part of the run that took iQue from 2 stores to 14.

Aberdeen Times front page naming Morgan McKell as the Aberdeen Chamber banquet speaker

The Aberdeen Times, January 2026. Front page: the Aberdeen Chamber of Commerce selected Morgan as its annual banquet speaker.

Morgan McKell of Strategy Zoo receiving the Very Important Business award from Team Hansen Real Estate

V.I.B. Award, Team Hansen. Strategy Zoo featured as a Very Important Business in the Team Hansen VIB Series.

#1 Consultant in Pocatello · Top 3 in Idaho · Best Marketer in Pocatello 2024 · BBB Accredited · Chamber Member of the Month

Hear the Interviews

The written features are half the story. Every podcast and video appearance, from McGraw-Hill's Marketing Algorithms to the Idaho Business Podcast, lives on one page.

Morgan McKell On Air More About Morgan

Strategy Zoo in the PRESS: NEWS, Features and Awards.